The presence of price-marked packaging has a normative influence in Dissertation

The presence of price-marked packaging has a normative influence in impulse purchase decision - Dissertation Example se 4.2.3 Price-Marked Packages and Brand Preference 4.2.4 Price-Marked Packages and Increased Traffic to Store 4.3 Summary Chapter 5: Conclusions 5.1 Introduction 5.2 Summary of Research Findings 5.3 Implications of the Research Findings 5.4 Research Limitations and Scope for future research List of Figures and Tables Figure 1: Maslows Needs Hierarchy Figure 2: Customer’s Intended Purchase Behaviour Figure 3: Initial Brand Preference of Customers Figure 4: Instore Brand Switch Figure 5: Reasons for Brand Switch . Figure 6: Income Group and Reasons for Brand Switch Figure 7: Buying Decision In the Absence of an Initial Brand Preference. Figure 8: : Buying Decision In the Absence of an Initial Shopping List Figure 9: Differences in Intended and Actual Purchses Figure 10: Reasons for Differences in Intended and Actual Purchses Figure 11: Reasons for Purchasing less than Intended Figure 12: Reasons for Brand Preference Figure 13: Brand Image of Price-Marked Products Figure 14: Cri teria for Brand Assessment Figure 15: Store Preference Figure 16: Store Preference for Price-Marked Products Figure 17: Reasons for Store Preference for Price-Marked Products Table 1: Willingness to Purchase higher priced price-marked products Table 2: Reasons for the Willingness to Purchase higher priced price-marked products List of Appendixes Appendix A: Survey Questionnaire Chapter 1: Introduction 1.1 Introduction and Background of Research Consumer behavior has been the subject of study for both academicians and marketers from time immemorial as understanding of why consumers buy products or services and how do they make their purchase behaviour is crucial to their selling efforts. Based on the knowledge of what the customers need and what are the features, attributes or contexts within which they judge the product or the organization gives the markers new insights about product development, product designing, packaging or promoting (Kotler and Keller, 2006). The literature on consumer behaviour therefore delves into the cognitive and the affective process by which the consumers make their purchase decisions and these insights are useful for the marketers for the promotion of their products and services. One such consumer behaviour – the impulsive purchase behaviour – is of great interest to the researcher, as it is intriguing to find that people make on the spot purchase decisions and often buy things that they do not need, or buy things in quantities that they do not require, simply due to in store factors like the point of sale displays, discounts, placement of the product on the shelf or the packaging of the product. The impulse behaviour is

Organic food Essay Example for Free

Organic food Essay We have all heard the phrase â€Å"What you don’t know won’t hurt you† and it has undoubtedly applied to many situations in our lives that we are still unaware of. We like to toss around this phrase without worrying too much about what it implies because that is the whole point of the phrase, not to worry. When it comes to what we are putting into our bodies, though, what we do not know can indeed hurt us immensely. In the United States, we have grown accustomed to not thinking much about what we are consuming. The main factors we look for in food are taste and price. We live in a consumer society where money rules our nation, it rules our lives, and it rules us. Money has become the main focus for every decision we make, but when it comes to something as important as our health, should we look at a few other factors? With societies concerns focusing on wealth and profit, there is no surprise that the food industry finds the cheapest ways to produce the most food. Consequently, this produces many negative effects on aspects of our lives such as our health and the environment. When choosing what foods to consume, we should begin to pay more attention to factors other than the price tag. The food industry obviously plays a big role in this epidemic of processed food, but they are not the only ones to blame. Yes they are the ones taking advantage of our ignorance by mass-producing cheap food that they know we will not think twice about, but the ignorance is our fault. Author of The Omnivore’s Dilemma, Michael Pollan, describes the current foundation of the food industry, â€Å"Our food system depends on consumers’ not knowing much about it beyond the price disclosed by the checkout scanner. Cheapness and ignorance are mutually reinforcing† (Pollan 245). Pollan is correct in his assumption that most Americans do not know much about their food besides how much it cost. Most of them are not even aware that they do not know what is in their food. They subconsciously assume that chicken is chicken and cheese is cheese, but unfortunately that is hardly ever the case. Many people choose to live along these guidelines of â€Å"ignorance is bliss† by not paying attention to the horror stories of the food industry; they turn their heads from documentaries on animal treatment and plug their ears at the mention of the real ingredients of their precious snacks. As long as the food they are eating tastes good and did not cost a lot of money, they are content with not knowing how unhealthy it might be. Pollan further explains another reason people buy the cheapest available food: It makes good economic sense that people with limited money to spend on food would spend it on the cheapest calories they can find, especially when the cheapest calories—fats and sugars—are precisely the ones offering the biggest neurobiological rewards. (Pollan 108) People with lower incomes are confined to buying cheap food, typically the most processed and unhealthy food, because with their limited funds they cannot afford to care about the quality of what they are eating. They buy what is cheapest because that is all they can get. As long as they have food in their stomachs, they do not complain or worry too much about the side affects. Eating food that may not be very healthy definitely outweighs the alternative of eating nothing and starving. Americans are ignorant of the food that they purchase either because they choose not to educate themselves or because they really have no choice. Either way, they are missing out on other possibilities of obtaining food that have many advantages. Not knowing what our food is made of also prevents us from knowing what alternative food options are available to us. Because we see no problems with our current food choices, we see no reason to discover new ones. The processed food at the supermarket is all we know because it is the most convenient and affordable from of nourishment we can obtain. Pollan’s book includes the testimony of someone who buys food from a local, organic farmer, â€Å"†¦for me it’s all about the taste, which is just so different—this is a chickinier chicken. Art’s chickens just taste cleaner, like the chicken I remember when I was a kid† (Pollan 252). The food available from local farmers is not only better for our health and the environment but it also tastes better. We have grown accustomed to the artificially flavored food we buy from grocery stores and do not realize that the food we eat could taste better and more natural. The locally grown food tastes healthier and more natural because that is precisely what it is. The artificially engineered taste of chicken in a common chicken nugget is not what a chicken should taste like. Besides enhanced taste, buying from local farmers offers many other benefits as well. An organic farmer interviewed in The Omnivore’s Dilemma explains some more benefits of buying locally, With our food all of the costs are figured into the price. Society is not bearing the cost of water pollution, of antibiotic resistance, of food-borne illnesses, of crop subsidies, of subsidized oil and water—of all the hidden costs to the environment and the taxpayer that make cheap food seem cheap. (Pollan 243) One of the main reasons why people do not want to look into these alternative methods of eating is because they are more expensive. People overlook these opportunities because the organic food appears overpriced, but when you evaluate all these factors it might not be as overpriced as you might think. Yes the food is more expensive but it stands true that you get what you pay for. When paying more, you are receiving a whole lot more that benefits your health, community, and environment. The extra money that would be spent on food, you might save on your medical bills and taxes. Locally produced food is healthier for you and it carries a much less chance of containing disease and illness. Another bonus of buying from local farms: there is less pollution created than in the factories and slaughterhouses of the globalized food industry. If people became aware of alternative food options and the benefits associated with them, they would be more inclined to pay better attention to what they are buying. This would not only improve ones personal health, but also the environment. Although money remains a very important role in deciding what we purchase, it would benefit us to consider a few other aspects of the food that we buy. Paying attention to details such as what goes into the food, where it is produced, and how it is produced would lead us to make healthier decisions. More often than not, a satisfying answer to these questions will not be found in the food at our local supermarkets, but rather a local farmer. Buying from these farmers would mean supporting a healthy environment and body. Their production methods are healthier and much more environmentally friendly than any factories in a big-name food industry. While it may seem that this is a simple choice, many Americans will continue to ignore these truths. When it comes down to it, money rules everything and it will take a lot more than the promise of better health for people to overlook a price tag. They say ignorance is bliss, but when that ignorance leads to decisions that contaminate our bodies and our environment, the bliss will be short lived.

Implementation of the data gloves in various fields

Implementation of the data gloves in various fields Introduction This project is all about interfaces that are going to control the synthesiser called Midi. This project is useful in the real world in controlling visual effects in the present world. These Visual effects are kind of methods, practices and technologies relating to creation and manipulation of elements within moving images to elicit a desired emotional response. They often involve the integration of Computer Generated Imagery (CGI) and live-action footage to create realistic environments however it would be dangerous, costly and not easily accessible to the real life. In general these visual effects are controlled by the standard input devices like mouse, joystick, track balls, light pens, keyboards, however there are many virtual interfaces developed to interact the visual effects other than mouse, which is nothing but the Data Gloves. These interfaces are used in live concerts, DJs, medical applications, robotics, biomechanics, deaf and speech impaired community as a communication tool, 3d virtual design etc to make their life easier. Just with the few motions they could interact, control, and compose the music as they wish in a much improvised way. This way of interaction reduces the interface bottleneck between the artists and the music. This system also supports multiple artists to simultaneously control the audio. This interface prototype is built upon standard virtual reality software and user interface technology. Data gloves are used to manipulate audio objects and stereoscopic projection to display the virtual 3D sound stage. The aim of this project is to research on these virtual reality interfaces and control synthesisers. So I would conclude as, to make things easier and to improve the latest technologies we are going to find out how the interfaces and the synthesisers work to increase its real life applications by overcoming the difficulties and drawbacks. AIMS Aims of this project is to research on ongoing virtual reality interfaces i.e. P5 gloves which are nothing but Data gloves and its application in the real life .Data gloves can be defined as an inventive, glove like peripheral device which is based upon patented bend sensor and remote tracking technologies, that provide users total instinctive interaction 3d and virtual environments, such as games, websites and educational softwares. These kind of latest technologies are going to make our life easy. In this project we worked on p5 gloves, Glove pie programs and finally controlled MIDI music and audio files using data gloves. In earlier days musicians believed in human capabilities, so they struggled very hard to compose music and to manage live concerts as there was no effective mean source to implement to make their performances realistic and impressive .However they failed as its tough to play many instruments at a time so to overcome this they started operating computers for vario us purposes like multi tasking and to save time. However most of the times they failed in coordinating and synchronizing more number of computers at a time. Due to the complications in their musical life they started using virtual reality interfaces to create imaginative interactive environments that seems to be in the three dimensional real space and to achieve aesthetic effects. In this project we had overcome the problems they faced earlier and exploded more improvised technology to get better output, robustness and versatility. The goal of the project is to control the Midi, virtual and real world applications according to the user. This project is beneficial to musicians, animators, doctors, scientists and many more One sentence. OBJECTIVES The objective is to successfully study about the implementation of the data gloves in various fields like music, medicine, animation, education once it is well known ,have to start exploding on this because it is not going to be the end it is an ongoing music and performance art project and moreover it is not limited to particular settings. This project on novel interfaces is definitely going to help academic field as synchronizing the machines is an ongoing issue everywhere and its going to ease the teaching field because by producing dynamic 3D images or the environment we can make students understand the subject well, because practical knowledge is more important than theoretical knowledge. And I believe this is the correct time to work on this project to overcome the present issues as we can benefit more from this device. Because we have already started enjoying its benefits and this is an opportunity to overcome the drawbacks. Features of glove To produce outputs Identify Features controlling Identify all the drivers to consider for the software and configure Limitations and advantages DELIVERABLES To deliver the objectives of the project we need Data gloves to research with, Midi device, Midi software, visual jockey software, Glove pie programs. P5 midi allows controlling synthesizers and other midi programs using the movement of hand by converting the p5 gloves from essential reality into a Midi controller. P5 not only translates all the information i.e. coming from the p5 glove sensors into Midi messages but also helps us to choose the Midi port and Midi messages. This P5 glove can act as an interface between the computer and Midi or a game console. It easily fits over the hand and senses all its movements in three dimensions. It captures finger bends and relative hand position that enables intuitive interaction with three dimensional environments. It has got 6 degrees of tracking(X, Y, Z, YAW, PITCH and ROLL) with optical tracking technology, bend sensor, anti reflective lens to provide true to life mobility, infrared control receptor with scratch-resistant, and anti reflec tive lens to provide. Midi is an acronym for Musical Instrument Digital Interface which is defined as a music industry standard communications protocol which lets Midi instruments and sequencers talk to each other to play and record music. SCOPE In this project we worked on how we can make use of data glove using its various programs and how we can manipulate Midi files using Data gloves, however we are not bothered about how it is going to work in the other real time applications such as medical, virtual reality etc. We concentrated on how we can change the movements of the data gloves by using various factors however we never worked how it is going to work in the real time musical field as we have not tried to test it before any one. To show how dg can control data s/w And piece Chapter 2 PROBLEM STATEMENT RATIONALE FOR THIS THESIS In real life controlling a video on the personal computer using software can be done by the input device called mouse however a greater visual impact to the performer is given by the use of Data Gloves instead of mouse. And the synthesiser used is Midi keyboard which was designed for music input. In particular, Midi keyboard is a very good tool for controlling a large number of instruments in a real time animation system. In this project we had faced compatibility issues while testing the Data Gloves functionality. However we had overcome them using the other alternatives and achieved the outcome on time. PERCEIVED BENEFITS Recently Computer has made it possible to manipulate and operate larger and larger amounts of information, however humans are cognitively ill-suited for understanding the resulting complexity. All the information is readily available; however users are failed in accessing individual items or maintaining a global context of how the information fits together efficiently. Recent studies in virtual reality using Data Gloves technology suggest that encoding subsets of the information using multimedia techniques and placing the resultant visualizations into a perceptual three-dimensional space will increase the amount of information that people can meaningfully manage. Data glove plays a very important role in recognizing hand gestures (which is a complicated task as they are just temporal sequences of hand configurations) and in three dimensional animations. Data glove interaction improves flexibility, usability, and re-usability of 3-D environment applications because * It can be easily encapsulated to a variety of applications. * Can be used for both two dimensional and three dimensional even though the gesture methods are likely to be moderately different for both areas * It imposes easy navigation, navigation * Makes the techniques easily available for variety of users like adults, occasional users, professionals, naive users and children. Application areas of the Data Gloves are: * Virtual reality applications * Planning systems * Computer supported teaching (teaching), and self learning. * Music applications. * CAD architecture and design. * Test and simulation systems. * Scientific modelling As Midi is a hardware specification and standardised control language that makes it possible for electronic instruments processor controllers, and other device types to communicate control and performance related data in real world. It helps the beginning aspiring artists, musicians, composers or who are working professional because the Midi workstation can also act as a portable all in one keyboard instrument that includes a polyphonic synthesiser, built-in sequencers, integrated keyboard, percussion sounds, and audio recording capabilities in a single hardware package. Midi has become an indispensible live performance tool for many musicians because of its ability to serialise background parts and rhythm in advance, chain them together into a single, controllable sequence and play them on stage. Midi also provides the ability to control over inter active loops or pre programmed sequence over video play backs and on-stage visuals. Midi adds a varied and fresh feel to the musical per formance for those who are on the stage and in the audience. Apart from the control over on-stage music performance, pre produced sequencing and lighting; Midi can play a strong role in the execution and production of on-stage lightning special effects. Midi enables drum machines, samplers, sequencers, electronic drums, synthesisers, digital reverbs and delays, home computers and guitars and all sorts of other music and music related gears to be inter-connected so that we can control and play several pieces of equipment from central device. Midi also provides a common timing source for synchronising drum machines and sequencers. Apart from the benefits, Data Glove has some perceived problems in its usage. The movements of the Data glove are limited as it is connected to the receptor through wire and sometimes it exhibits delays in catching up the movements. Fingers can exhibit sporadic movements and can have bad effects if they fit the fingers badly. These are the common problems we are going to face with its usage in any other area or real time applications. Chapter 3 LITERATURE REVIEW SCOPE AND LIMITATION LIMITATIONS: Problems faced by Data Glove are reliability, both from physical and calibration point of view. Gloves become highly frustrating and non intuitive to use if they badly fit the fingers. Fingers can exhibit sporadic movement or even take on physical impossible shapes. The movements of the controller are limited because they are dependent upon the receptor which is picking up the location of the sensors. When the sensors cannot be detected by the receptor, then the movements of the Data Glove will not be registered. And as the Data Glove is connected to the receptor through the cable, it limits the users amount of movement and range. Sometimes Data Glove virtual controllers found slight delay in the movement time depending on the computer speed as well. Absence of left hand model and a tired arm after prolonged use of Data Glove are few more limitations of the Data Glove. SCOPE: The scope of this project is to work only on the functionality of the Data Gloves in the system control and Midi management by overwhelming the drawbacks; however we are not bothered about how the Data Glove is going to be used in other real world applications. And we dont have participants in this project to test because finally we just dealt with the expansion of Data Gloves applicability in controlling the Midi files. However the project quality is maintained by testing the results repeatedly in the virtual environment by me before the supervisor. So this is all about movements of Data Glove movements in terms of Midi. STRUCTURE OF REVIEW In this project we controlled the computer operations using the Glove movements and hand gestures. When we move the Data Glove in front of the receptor tower which has got two infrared sensors in its range, it receives the hand gestures. These 2 infrared sensors are going to detect the visible LEDS on the Glove (they are eight altogether) and convert them into an (x, y, z) position for the Glove and an orientation in terms of Pitch, Yaw and Roll. The Glove uses a 6 bit A/D converter with a resolution of 64 intermediate positions between a fisted and a flat hand. The Glove is plugged in to the tower first, which is then connected to the pcs USB port. The Glove also has bend sensors in its fingers and four buttons on the top. The p5 is an amazing piece of hardware below shows the diagram of the Data Glove. Pitch is nothing but the rotation about the x-axis; Yaw acts around the y-axis; and Roll acts around the z-axis. A positive pitch rotates the hand upward; a positive yaw turns it to the right; and a positive roll turns the top of the hand to face right. The fingers bend data depends on the Glove calibration settings. (P5 is calibrated via its windows control panel, which comes as part of its installation software). An interactive Glove is made from a light weight material into which transducers are sewn to measure finger joint angles. These transducers can be fibre optics or strain gauges which changes their physical characteristics when they stretched. Gloves are mainly designed to use in the virtual environments. It monitors the assimilation of the fingers and an extra tracker on the wrist keeps track of the position and orientation of the hand. However together they enable a complete virtual hand to be animated within a virtual environment. There are four buttons on the top face o f the Glove, which are labelled as A, B, C, and D. When D button is pressed the Glove automatically switches off. A wired Glove is Glove-like input device for the virtual reality environments. Power Glove was first developed by Mattel Intellivision Company for entertainment applications. It is a most common hand measurement device which is based upon infrared remote tracking technologies and proprietary band sensors which are used to interact with 3D and virtual environments such as educational softwares, video games, websites and many more. Its a kind of USB peripheral device that captures the finger movements using optical system-infrared signals rather than sound waves. And various sensor technologies are used to capture physical movements like bending angles of the joints of the thumb and the lower and middle knuckles of the other fingers, also extended to measure abduction angles between the fingers. These movements are translated by the respective software which accompanies the Gloves because even one movement can mean any number of things. These Gloves can also be used as an output device by providing hap tic feedback, which is a simulation of the sense of touch. Motion trackers like magnetic tracking device or inertial tracking device is often attached to capture the global position or rotation data of the Glove. This Glove offers six degrees of tracking such as x, y, z, yaw, pitch, and roll. This is designed in such a way that it is compatible with the Microsoft Windows operating system and Apple Macintosh operating system. The Data Glove was developed as a gesture recognition tool. This Data Glove is based upon fibre optic technology. Many types of Gloves like Digital Data Entry Glove, MIT LED Gloves, Super Gloves, Fifth dimension Technologies 5th Gloves, Sensor Gloves are also developed till now for the purposes of real time computer graphics, animations and gesture recognition, Design research, and robot control applications. We have got few IEEE papers from the internet where in they worked on the Data Glove in various fields. However we have considered only few papers that closely related to my project. In the paper titled Techniques for selecting and manipulating objects in the virtual environment by Yingzhen Liu and Gang Wan they tried to prove interaction with the virtual objects in virtual environment using Data gloves, is more natural, realistic and efficient than using a mouse to increase the users immersion. They tried to work on the human computer interaction by measuring the finger motions, finger flexure and abduction between the fingers to recognize the gestures from the raw data collected by the computer correctly. They first tracked all the data from the Glove, then constructed a frame by converting the data into gestures using glove sensors and compared it with the users real hand gestures. As the virtual gestures kept changing with the users they had set particular boundaries for the disp lay. Using these strategies they managed the selection and modification of the virtual objects in the virtual environment by the virtual hand i.e. human Data Gloves realistic. However further studies are going on this research based on various properties. The second paper which was accessed on 27th November from the website http://homepages.inf.edu.ac.uk was Motion Editing With Data Glove which was worked by Wai-Chun Lam, Feng Zou, Taku Komura. In this paper they proposed a new method to edit captured human motion data by using the Data Glove. This method is used not only for editing human motion, but also for controlling human figures in real time environments such as games and virtual reality systems. They generate a mapping function that converts the motion of the hand to that of the whole body by wearing the Data Glove and a new motion out of the existing motion captured data in database, and to apply the motion to characters with different hierarchical and retargeting methods and body sizes. In this paper they introduced a new dynamic editing method which is called data gloves to overcome the gap of the nature of editing methods and that of human motion. In this project they wear the Data Glove and display, mimic the human moti ons on the graphical display to generate the motion synchronous to the human gait appearing on the screen by moving the index finger and the middle finger. They followed two stages i.e. capturing stage and reproduction stage to work on this concept. Finally by capturing the human motions and reproducing them in a creative way they have succeeded in proposing a new method in editing human motions using the Data gloves. The third paper we have considered is Data glove Calibration with Constructed Grasping Gesture Database by Bin Wang and Shuling Dai. The main aim of this paper is to improve the precision of the human hand Data Gloves motion measurements and to construct a human hand model suit for general purpose instrumented Glove applications. This paper contributed to achieve grasping gesture database construction without the need of any external sensors, a reliable and discreet calibration routine that can handle cross coupling errors of the sensors. They presented a model based gesture construction technique for establishing calibration database and a calibration routine for the instrumental Glove that precisely and quickly adjusts the Glove to fit a particular user. After a few experiments using kinematics they finally succeeded in proposing a complete Data Glove calibration method, identifying the Data Glove impressions precisely without any help of external sensors, and also handling the cro ss coupling errors using calibration routine . REVIEW In this project we worked with the dynamic input device like Data Gloves to construct an interactive 3D virtual design with the use of software. Because standard input devices do not mostly resemble natural hand motions. This involves recognition of hand gestures and their implementation. In this way we created virtual environments according to the music in a dynamic, lively and sprightly way so that these creations can be used by the musicians, DJs and many more to make the audience feel and appear like in a real environment and succeeded in controlling Midi files in the virtual environment. Transmitting software is used here to track the motions of different parts of the body and changes the virtual environment accordingly. SUMMARY Finally we would like to summarise what we have done in this project is, we have used Data Gloves as an input device for the computer using various attributes in various ways and controlled the Midi files output in the virtual environment by taking the Midi files as an input through Midi devices which acts as a bridge between the Glove Pie software and Midi files CONSTRAINTS The equipment required to research in this project is Data gloves which is provided by the university and few softwares that are available online for free and as we have not practiced it before any one there is no need of participants in this project as we have not practiced the results before anyone. Chapter 4 RESEARCH METHODOLOGIES DATA GATHERING TECHNIQUES Not clear To research and produce the results we followed a particular protocol, a methodology which helped us to achieve expected error free results on time. Analysis on this project helped us to achieve the target easily because in the phase of analysis we have designed what to do, how to do and started implementing them one by one by experimenting the data gloves and running various Glove pie programs by modifying their attributes. And then we started testing Midi files using data gloves in the SynthEdit software which is nothing but a freeware windows application that uses a modular Visual Programming Language to create music synthesizers and effects units. It Provides a GUI(Graphical User Interface) editing system with full of Midi interface for hardware controllers and allows users to create Visual Studio Technology(VST) effects and Visual Studio Technology instruments. All the audio and Midi plug ins for SynthEdit software are coded in C and C++ languages using SynthEdit Music Plug In Standard application programming interface i.e. based upon Generalized Music Plug In Interface. In order to test how we control Midi files using data gloves we have to install the Midi driver first, which acts as a connecting drive between data gloves and Midi software. We have installed Midi Yoke as the Midi driver. It is a Midis patch cable driver which is used to connect any applications output to any other applications input. After that we installed P5 Midi software which is used to transfer the P5 glove movements from essential reality into midi controller. It takes the hand movements coming from P5 glove sensors and converts them to Midi messages. This is used to control all the Midi programs and the Midi synthesizer using a single hand movement. It can be used either with Midi synthesizer or with Midi device and it allows selecting the Midi port to which the messages are sent by connecting the synthesizer directly to the Midi port. Midi is really a wired protocol specificatio n that describes the transmission of data from one Midi enabled device to another. Midi defines a set of messages that travel over dedicated, synchronous serial channels. There are two sorts of messages, Midi short messages and system messages. The short messages are made up of one to three Midi words where each Midi word consists of a start bit, data bits and a stop bit. They contain information such as note beginning and end, volume, and other sorts of music gesture information. The system messages can be broken down into system exclusive messages, which can be any length and are used to configure and manage Midi equipment, and active sensing messages. Active sensing messages are transmitted at a definite frequent interval to indicate that a controller is still alive and active. The Midi short messages include Midi channel information. Finally we require visual jockey software which is a three dimensional animation software, where we finally implement the procedure in real time. U sing this we finally play the Midi keyboard notes using the data gloves which is quite exciting. We follow a particular protocol to connect the data gloves, Midi software and the Midi drive to generate the anticipated outcome. All the software we require for this research can be found on the internet for free. METHODS CHOOSEN To bring out the expected outcome on time there is a need to follow a particular protocol which is nothing but a set of rules and regulations. Because disruptions in the project may lead to unexpected typical sequences which is going to affect time and final result. So the methodology used in this project is, first we collected all the data required to process further and then started working on the softwares downloaded one by one. Glove pie programs are easy to run and implement. We worked on various glove pie programs to know how the movement changes with various parameters changing, using the data gloves. A few Glove pie programs, variation in the output by changing the existing programs are presented below. // Grabbing the bow string: //var.GrabbingBowString = pressed(var.CanGrabBowString and p5.z > -700) var.TryingToGrabBow = pressed(var.CanGrabBowStr0ing) var.GrabbingBow = False if ((not var.HoldingBowString) and (var.ValidBowGrip) and var.TryingToGrabBow and (p5.z > -700)) then var.GrabbingBow = true var.HoldingBowString = true Debug = Grabbing Bow String end if // Pulling back the bow string var.DrawingBow = var.HoldingBowString and p5.zVelocity < -800 if var.DrawingBow then debug = Drawing Bow end if var.UndrawingBow = var.HoldingBowString and p5.zVelocity > 800 var.BowDrawnBack = var.HoldingBowString and p5.z

Shiloh : Changing Lives In Different Directions Essay -- essays resear

In the story â€Å"Shiloh†, by Bobbie Ann Mason, characters Leroy and Norma Jean go through changes in their life as each begin to discover what their real identity is, and what it is they actually want out of their marriage. For some people this may take years, and for others they may never realize it, while merely trying to grasp on to the past, or the way they think things should have turned out. In this short story, Mason uses a couple in their thirties to portray people who are experiencing these types of changes, and depict how they deal with the situation. In the end, the couple is faced with dealing with the inevitable fact that they indeed cannot save their marriage; it was a battle they could not win. However, before the story climaxes, the reader is given a chance to witness some of the characters’ changes in identity and values. Norma Jean and Leroy struggle through their relationship because of miscommunication, trying to live through their past, and reali zing that they have changed and grown apart. Mason does an effective job of giving the reader a view of what is taking place in both characters’ lives. She makes the characters seem average, easily allowing the reader to identify with the changes the characters are going through with their relationship. In the beginning, an understanding of the background information is presented to the reader through the exposition, explaining Norma Jean and Leroy’s relationship. Since the accident that has now left Leroy at home, he has become indolent, and seems to be milking his injury for all that it is worth. Norma Jean, however, is a cosmetic consultant, who in her spare time, is taking some college courses and becoming more interested in exercising and expanding her life. The story picks up when Leroy is back home, and is finally beginning to look at Norma Jean in a new light after feeling guilty for not being with her for all of these years. Sadly, this realization is after many years of his periodical absence. Since then Norma Jean has been forced to become used to a life without him. When Leroy says, â€Å"Norma Jean is miles away,† (74) as they sit at the kitchen table, he realizes that even though the couple is finally able to reunite and spend time together, they feel as though they are distant and do not know each other. On a more personal level the characters do have their personality diffe... ...yle that is placed before her. She was rushed into a marriage just as fast as she decided she wanted out of it. With the pressure of expecting a child, and then coping with the absence of her husband for fifteen years, Norma Jean tried to make things work, working around Leroy. Finally, after awhile it seemed as though she was pushed to the limit, and she decided to do something for herself. Norma Jean probably did not have it in mind to grow apart from Leroy, but she had to find herself before she could completely love someone else. After she realized what she wanted, she understood that she could not find that in Leroy. Unfortunately for Leroy, he had found what he had been missing for all of those years, but it was too late for him to grasp it; the change had already taken place. Leroy pleads with Norma Jean to try to work things out and to start over again, but for Norma Jean, she had already begun to start over when he had left her alone for fifteen years. Looking back on th e relationship, blame could never wholly be placed on one character. Over the years Norma Jean and Leroy had begun to go their separate ways by doing what was important to them; together they grew apart.

How Retail Operations Management Objectives Can Best Be Achieved

Retailing is now one of the world’s largest industries and it is in a permanent state of change. This change has been accelerating over the past decade, (Zentes et al. , 2011: Pg. 1). This sector is not only more competitive than in the past but the consumer is also increasingly more demanding and more complex, (Gordon et al. , 2006: Pg. 22). Retailers have to predict the desires of fickle customers, buy and allocate complex sets of merchandise, set the right prices, and offer the right promotions for each individual item.However, there are often wide gaps between supply and demand, which leave retailers holding too much of what customers don’t want, and too little of what they do’, (Friend and Walker, 2001: Pg. 133). This is a huge challenge which faces the retailer of today. Fisher et al. , (2000: Pg. 115) maintains that retailing’s formula for perfection is offering the right product in the right place at the right time for the right price. This is no e asy feat for the retailer and with merchandising decisions becoming more complex, the penalties for errors too are even steeper, (Friend and Walker, 2001: Pg. 33). This is why Gordon et al. ,(2006: Pg. 24) notes that in today’s cutthroat market, there is no place for a ‘head in the sand’ attitude. The importance of the areas of ‘retailing’s formula for perfection’ as stated by Fisher et al. , (2000) will now be examined theoretically and subsequently researched in the context of a successful, independent fashion boutique, Emporium Kalu. Right Product ‘Retailers capture their customers’ interest by the nature of their product range’, (Varley, 2006: Pg. 8).Fashion markets have become increasingly complex with consumers fragmenting into small groups who have very different needs and demand very different products. Varley, (2006: Pg. 8), maintains that product helps to position a retailer against it’s competitors within a given market, but problem many companies today face is that they sell very similar products and services to those of their competitors, (Ingenhoff et al. , 2010:83). Therefore, tremendous pressure is put on retailers to offer the customer something different, (Dvorak et al. , 1996: Pg. 121). In making roduct decisions for individual stores, buyers and retail managers have long relied on instinct, (Friend and Walker, 2001: Pg. 133) but in today’s marketplace many more factors need to be considered. What is at the core of the ‘right’ product is the retailer’s target market, they need to be given a good reason to choose one retailer over another, (Varley, 2006: Pg. 8). Four major trends which affect the consumer’s choice of product have been emerging in recent times.Since the consumer is at the core of what the ‘right’ product is, the retailer must pay attention to these trends and how they relate to their target customer. . The Savvy Co nsumer Whether you are a value fashion retailer or a high end department store, it is necessary to acknowledge that today, the consumer is more tuned in to the latest trends and styles in the fashion industry. Consumers have become more savvy about fashion as they can now access information about various fashion events around the world almost immediately through internet media like blogging, video sharing and podcasts. An increased number of weekly glossies, e. g. Grazia, also fuels this consumer demand for the latest look at a faster pace (Barnes, 2006:260).The consumer now knows what ‘should’ be in-store and retailers will suffer if they cannot provide this to their customers when they expect it. 2. Celebrity power Many Irish consumers find their fashion influenced a great deal by celebrities, with this being the most likely facet of their lives to be influenced by celebrity culture, (Mintel, Clothing Retailing-Ireland, 2011). Star style has never been more accessible . As a result of this constant exposure to celebrity lifestyle, 8% of Irish consumers claim that celebrities influence their purchases, (Mintel, Clothing Retailing-Ireland, 2011).This report continues to detail how this high level of interest in celebrities and their lifestyles is beneficial to the clothing retailing market and can be used as a tool to attract consumers by adding value to a clothing retailer’s product range, and help to drive sales. This can be seen when brands of clothing celebrities wear or clothing lines where a retailer collaborates with celebrities and well known fashion designers become popular. â€Å"In a celebrity-obsessed world, it’s no surprise that we all want to copy what famous faces are wearing†, (www. gsn. com, 2010). Celebrities, according to Olympio, (2007) represent a â€Å"glamour that most of us have idolized and wanted for our own†. This concept can be said to be the reason why people emulate styles they have seen on celebrities, for example, Joan Collins, who in the soap opera ‘Dynasty’, made shoulder pads a signature trend of the 1980’s. This can also be seen today where Sarah Jessica Parker, in ‘Sex and the City’ helped make Manolo Blahnik, the shoe designer, a household name, (www. wgsn. com, 2010).Retailers who choose to sell brands that are publicly linked or associated to a celebrity will stand to be of benefit if their target consumer aspires to be like said celebrity. 3. The Concept of Fast Fashion Gordon et al. , (2006: Pg. 22), remarks that retailers have to deal with constantly shorter product lifecycles. Fast fashion is a business strategy which aims to get new fashion product into stores in the shortest time possible and reduce the processes involved in the buying cycle consequently satisfying consumer demand, (Barnes et al. , 2006: 259, Bruce et al. , 2006: 330).This notion of consumer demand driving the fast fashion industry demonstrates the need to have the ability to act accordingly and respond quickly to these demands. Today, successful fast fashion companies have been moving away from the traditional fashion buying cycle of seasonal forecasting from historical sales one year in advance, (Bruce et al. , 2006:330), to creating smaller collections more frequently, (Barnes et al. , 2006: 261). Barnes et al. , (2006: 261), believe this is as a result of fashion trends being moulded by â€Å"what is happening on the street, in clubs, lifestyle hotspots and not 12months in advance of a selling season†.Long buying cycles have become inappropriate for the demands of modern fashion consumers. Bruce et al. , (2006: 329), maintain this is because fashion consumers â€Å"expect and thrive on constant change and so new products have to be available on a frequent basis†. It is no longer sufficient for retailers to have the same collection in-store all season; product ranges need to be constantly refreshed in order to be à ¢â‚¬Ëœright’. â€Å"Quick response is a concept that has become synonymous with the textile and apparel supply chain†, (Barnes et al. , 2006: 263).This approach to supply chain management is regarded as information driven, minimal pre-season ordering is engaged in and more frequent, in-season small orders are placed to take advantage of improved speed and flexibility, (Christopher et al. , 2004 as cited by Barnes et al. , 2006: 263). This quick response method allows companies to respond almost instantly to catwalk trends that would appeal to their target audience, therefore providing them with the ‘right’ product. The success of this high volume/low cost business model is down to constant and regular updates of fashion collections.For these types of retailer, (value) this has historically been the ‘right’ product as it satisfies the need for ‘newness’ by the consumer at a low cost, something which is central to what their target market seeks. 4. Quality Vs. Quantity: Durability has been found to be a key concern for Irish consumers as four in five R. o. I. consumers claim to make their clothes last, (Mintel, Clothing Retailing-Ireland, 2011). With the occurrence of the recession, consumers are more inclined to want to get the best value for money out of all the products that they buy.In terms of the clothing industry, they are increasingly likely to claim that they make their clothing last a long time. According to Mintel (2011), 81% of R. o. I. consumers agree with this statement as they note between 2007 and 2010 there was an 11 percentage-point increase in agreement with this statement among R. o. I consumers. This highlights that Irish consumers, are increasingly moving away from disposable fashion (i. e. clothing that they may only wear a few times), and towards buying clothing that they expect to last a long time, illustrating a higher demand for quality.Consumers who are now searching for high qualit y investment pieces that will last are driving sales within the premium womenswear market. â€Å"Nearly a quarter (23%) of women are opting to invest in fewer items of superior quality clothing that will last, a substantial increase of 10 percentage points since 2010†, (Mintel, Is the Era For Fast, Disposable Fashion Coming to an End? , 2011). While consumers may be seen to be cutting back in the recession but they are still willing to pay for high quality clothing, (Mintel, Clothing Retailing-Ireland, 2011).With this trend growing, it is necessary for the retailer to evaluate whether their target market is interested or seeking this quality in order to provide the ‘right’ product to them. The type of product on offer in Emporium Kalu has been described as having ‘fashion aesthetic that is unlike anything you will find anywhere else in Ireland’, (Harris, 2011). The Emporium Kalu customer is a ‘business woman, a student, a mother, a grandmother, anyone who wants to be feminine, elegant and unique. She appreciates beautiful design, stunning quality fabrics and subtle detail.She likes to wear timeless, great fitting pieces but puts them together in an individual and personal way’, (Louise Flanagan, co-owner of Emporium Kalu, 2011). The owners of the boutique, who are in business nearly fifteen years now, really know their customer. They have fantastic know-how on what customers want, (Harris, 2011). They pride themselves on offering their consumer exclusivity and uniqueness in their labels, (Louise Flanagan, 2011). They deliver on this by offering high quality brands such as Giles, Galliano, Maria Grachvogel, Alice by Temperley, M Missoni, Vivienne Westwood Red Label, and D&G.Kate O’Dwyer, (co-owner of Emporium Kalu) has stated that ‘even if we have a label that might be stocked somewhere else, we buy it differently. We buy it with the Emporium Kalu attitude. So it is always different to what you will fin d elsewhere’, (as cited in Harris, 2011). They are constantly searching for the ‘next big label’ so keeping a close eye celebrity fashion is a must. It is through this product differentiation and clear focus on their customer that Emporium Kalu have succeeded in buying the ‘right’ product for their store.Right Place/Location ‘A common cause of business failure among retailers is the selection of the wrong store location’, (Mazze, Pg. 17). Zentes et al. , (2011: Pg. 203), agrees and adds that a good location can lead to strong competitive advantages as location is ‘unique’ and thus cannot be imitated by competitors. It is necessary however for the location of a store to be appropriate to the retail business because in order to reach the right kind of customer it is important for a store to be in a street that reflects its image, (Varley, 2006: Pg. 173).The success of a retail store depends on many factors such as the storeâ⠂¬â„¢s location in relation to the region and the state, its situation within the community, its location on the street or in the shopping centre and the characteristics of the community and trading area, (Mazze, Pg. 17). The retailer also needs to take into account, the customer’s perception of the shopping task. Mazze explains this consideration in that a customer who wishes to obtain speciality goods like gourmet foods is not greatly concerned with how far he must go or the length of time it takes to get them.This implies that store location can be directly linked to the merchandise available within. This theory put forward by Mazze can be seen in practice by Emporium Kalu. The store is located in Naas, Co. Kildare, Ireland. This is not a large, heavily populated city with substantial daily footfall. It is a relatively small commuter suburb where many people reside but work in capital city Dublin. The store itself is positioned on the corner of a pedestrianised lane which meets the main street of Naas.This location ‘offers the kind of environment that attracts a more discerning shopper ‘, (Varley, 2006: Pg. 173). While Emporium Kalu’s location may not be preeminent, it offers the product ranges and service that consumers are willing to travel for. The owners leverage it’s merchandise and style expertise in a way that makes up for what it may lack in store location, so much so that it has been honoured with being ranked as one of the fifty best boutiques in the British Isles, (www. telegraph. co. uk). Right Quantity at the Right TimeVarley, (2006: Pg. 110), holds that getting the ‘right’ quantities of merchandise delivered into the retail organisation at the right time is necessary to satisfy both basic customer needs and retail management goals. The implications of getting product levels wrong are great; too much stock will threaten the profitability of a range and increase holding costs and too little stock wil l cause a loss of customers and sales, both direct and complementary. These errors can occur as a result of late deliveries, late orders or choosing the incorrect size mix.Choosing the perfect size configuration for a company store program requires careful calculation, (Cook Kimbrough, 2008: Pg. 36). A retailer must decide how much of a particular product line is needed for their store, (Varley, 2006: Pg. 110). Similar to the other ‘right’s, this decision is highly dependent on a fashion retailers target audience. Cook Kimbrough, (2008: Pg. 36), is of the opinion that a good rule of thumb is to think of the bell curve when choosing your sizes for your range. Sizes in the middle tend to sell about twice as much as the sizes at the extreme.As can be seen, the ‘right’ quantity includes many different factors and cannot be considered independently. Emporium Kalu operates with an exclusive image. They pride themselves on offering product that is ‘different to what you will find somewhere else’, (O’Dwyer as cited in Harris, 2011). They achieve this exclusivity factor through both the labels they offer and through their size configuration. They are not the business of mass selling product. ‘We want the consumer to feel special when she wears her clothing and she can be confident that she will not see other people wearing the same outfit.That is why we buy our ranges relatively wide as opposed to deep’, (Louise Flanagan, 2011). Therefore, the co-owners do not purchase large quantities of each style in-store which creates the ‘exclusive’ feeling. This strategy has proven to be extremely successful for this boutique and is the ‘right’ quantity for their customer and their retail organisation. Right Price Setting prices in today’s intensely competitive and dynamic retail environment is a complex task and developing a detailed understanding of consumer behaviour and buying patterns lies at the heart of any successful pricing strategy, (Gordon et al. 2006: Pg. 22). Retailers can use price in conjunctions with product quality, customer service quality and selling environment to make a very clear statement about the image they wish to communicate and about where they belong in the market, (Varley, 2006: Pg. 13). Therefore, pricing is directly linked to a retailers specific target market and the level of product quality they offer. This is clearly seen in the three main retailing pricing structures that Zentes et al. , (2011: Pg. 256) puts forward; 1. Value/ budget Price: Focuses on low cost and high volume selling of product. 2. Medium Price: Focuses on 3.Premium Price: Focuses on attracting customers who are less concerned with price and more interested product quality and prestige. In order for a fashion retailer to succeed with their pricing structure and charge the ‘right’ price, product quality and consumer expectations need to be aligned. Empo rium Kalu is positions themselves in the premium price segment. They attract the type of consumer described in this segment by Zentes et al’s, (2011: Pg. 256). Kate O’Dwyer verifies this and states that ‘we're about beautiful pieces because there are people who appreciate the special and unique’, (cited in Harris, 2011).Whilst on buying trips, price is not at the forefront of the minds of the co-owners, it is more about whether the collection and quality is a good fit for the store and their customer, ‘if we love a piece, we have to have it’, (Flanagan, 2011). This pricing structure prevails for Emporium Kalu as they attract customers who are in pursuit of product prestige and service over lower cost. Right Personnel What has not been included in the ‘retailing’s formula for perfection’, and should be considered as a new addition, is having the right personnel to carry out the final step in the retailing process, that is, s elling product to the consumer.The rational for this inclusion is for without converting store visits into sales, the bottom line cannot be achieved and the other ‘rights’ are meaningless. Kotler et al. , (2005:446), too acknowledges personnel importance and states that it is a key way for a brand to stand out in the mind of the consumer is through providing top quality service as service is important to customers. Having the right personnel in your store can be an invaluable tool in creating and retaining customer loyalty. Individual help by floor staff, personal shoppers or stylists will enhance the customers experience and perception of the brand.For â€Å"it is here at the customer interface that business is either won or lost†, (Jackson et al. , 2009:84). This idea of the right personnel is central to the store offering in Emporium Kalu. The owners Louise Flanagan and Kate O’Dwyer, right from the beginning were focused on not only providing the custom er with exceptional quality products and brands but also exceptional service, (Louise Flanagan, 2011). This outstanding customer service is delivered through unrivalled, individual styling and advice, personal tailoring on garments, an in-store deposit facility and one to one after hours service if required.Co-owner Louise prides the store on having staff who provide first class, attentive assistance for all customers who walk through their doors, (2011). The consumer and their requirements are valued and are given the upmost consideration. This she believes, in part, is the way forward for independent retailers today. Offering the customer more than just a product but an enjoyable experience and advice they can trust so they feel confident in their clothes too. ConclusionIn order for a fashion retailer to achieve its retail operations objectives a number of considerations need to be taken into account and the customer is central to each. When choosing the ‘right’ produ ct, the target customer needs to be at the core of all decisions. Trends in their choices, spending power and what influences them are fundamental in selecting different collections. The product has to have the ability to satisfy the consumer, (Varley, 2006: Pg. 76). Jackson et al. , (2009: 83), maintains that uniqueness in product, a high level of quality and providing unique product benefits are a â€Å"critical differentiator in fashion†.When choosing a retailer’s location, in order for it to be ‘right’, the customer’s perception of the shopping task and the characteristics of the community and trading area need to be considered. If chosen appropriately, location can be a source of competitive advantage. Getting the quantities of merchandise ‘right’ for a retail organisation is highly dependent on a fashion retailers target audience and they what they require. It is a decision that cannot be made independently and is affected by timi ng and sizing issues.In order for a fashion retailer to succeed with their pricing structure and charge the ‘right’ price, product quality and consumer expectations need to be aligned. This will create loyalty among customers if a retailer can deliver on their pricing structure. The proposed additional ‘right’ of retailing, the right personnel could prove to be key in gaining a competitive advantage in the marketplace today. Offering the customer benfits other than the product like an enhanced in-store experience will aid the fashion retailer to endure the current difficult market conditions.

Moral Dilemma Essay

A moral dilemma is to be placed in a situation which involves conflicts between moral requirements. These situations have a very apparent conflict between moral imperatives such that obeying one will result in transgressing the other. This paper will demonstrate choices, tragedy, respect, individuality, and values in the following stories: The Moose and The Sparrow by Hugh Garner, The Yellow Sweater by Hugh Garner, The Necklace by Guy de Maupassant, The Painted Door by Sinclair Ross, and David by Earle Birney A choice is something one must make frequently throughout each and every day of ones lifetime. Some choices may be easier to make than others. One must choose to get out of bed each morning, what someone wants to eat or drink, whom one should converse with. Other choices may not quite be as simple to make, or the choices I make throughout my life may be easy choices to me, but to someone else those choices would be very hard to make. For instance, young Cecil had to make many choices in the story â€Å"The Moose and The Sparrow†. Cecil chose to stay at the camp even though he was being bullied constantly by Moose Mason. He said he’d made up his mind to stick it out until his time was up† (page 4, lines 23-24) As much as Moose was physically harming Cecil, Cecil did stick to his commitment to the lumber camp and continued to earn his money for university. He was a tough young man inside of his sparrow-like shell to put up with all of Moose’s bullying, and Cecil made a justifiable choice to stop Moose by killing him. In the story â€Å"The Yellow Sweater† Marie chose to leave her aunt Bernice’s house as Bernice’s husband was obviously abusing Marie. Marie Chose to pack up her things to move to the city, but she didn’t hitchhike like other people leaving the small town she was living in. Marie simply chose to walk, but when Tom pulled over on the side of the road, Marie chose to get into the car not knowing what kind of person she would be traveling with or if she would arrive safely to her destination. â€Å"She opened the right rear door, saying at the same time, â€Å"Thank you sir,† in a frightened little voice. † (page 3,lines 7-9) Tom made some choices too. He chose to pick up this young girl plodding along the side of the highway, when he would never pick up a hitchhiker before. Tom chose to pick Marie up because â€Å"it might be fun to pick her up, to cross-examine her while she was trapped in the seat beside him. † ( page 2, lines 76- 78) Tom also chose to keep his real identity hidden from Marie, hoping that he could use her for sex, so he gave her a fictitious name, â€Å"When he drew out his wallet to pay the checks he was careful to cover the initials G. G. M. with the palm of his hand. (page 4 lines 54 – 56) In the story â€Å"The Necklace† Monsieur Loisel chose to give up the 400 francs he was saving for a new rifle to buy her a beautiful dress to wear on their evening out â€Å"He grew a little pale, for he was reserving just that sum to buy a gun and treat himself to a little shooting, the next summer, on the plain of Nanterre, with some friends who used to shoot larks there on Sundays. But he said:- ‘All right, I will give you four hundred francs. But take care to have a pretty dress. ’ † (page 2 lines 27-29) Mathilde chose not to tell Mme. Forester that the necklace she lent to her was lost. Instead, M. Loisel told his wife to write her a letter. â€Å" You must write to your friend,† he said, â€Å"that you have broken the clasp of her necklace and that you are having it repaired. That will give us time to turn around. † She wrote as he dictated. † (page 4 lines 84-86) Instead of coming clean and telling Mme. Forester what really happened to her necklace, M. and Mme. Loisel chose to just go into debt and work hard to pay for a new necklace to replace the lost one. Finally one Sunday came and Mme. Loisel saw Mme Forester and decided to speak to her. â€Å" Mme. Loisel felt moved. Should she speak to her? Yes, certainly. And now that she had paid up, she would tell her all. Why not? † (page 6 lines 108-110) Finally, the tragic choice of waiting too long led to a life of hardships for the Loisel family. If Mathilde Loisel chose to tell Mme. Forester that she lost the necklace in the first place, Mme. and M. Loisel wouldn’t have faced as many hardships to replace the necklace. This reflects back to honesty being the best policy. In the story â€Å"The Painted Door† John chose to leave Ann at home with a snow storm on its way so that he could walk five miles to his fathers house to make sure he would be warm and to help with the chores. John knew that Ann would be lonely, so he also chose to walk an extra two miles to Steven’s home to ask if he could keep Ann company until John returned home. Ann chose to commit adultery. She loved John, she is dedicated to him, but she felt neglected by him and was in desperate need for love and comfort. She chose to let Steven to ease her emotions by taking advantage of her situation. Ann decided not to stay faithful to John, but to give into her desires and sleep with Steven. â€Å"She who now felt his air of appraisal as nothing more than an understanding of the unfulfilled woman that until this moment had lain within her brooding and unedited, reproved out of consciousness by the insistence of an outgrown, routine fidelity. † (page6 lines 14-17) John chose to venture back home in the storm, and when he got home it was the middle of the night. He saw Steven and Ann lying together, sleeping side by side in bed and from there, John chose to go back out into the storm. John chose his fate as he died in the storm. In the story â€Å"David† one of the choices made was to kill the robin to put it out of its misery â€Å" That day returning we found a robin gyrating in grass, wing-broken. I caught it to tame but David took and killed it, and said, ‘could you teach it to fly? ’† The biggest choice in this story was a choice that Bobbie had to make. When David was saving Bobbie from falling, he in turn fell. David was still alive, but injured very badly. David did not want Bobbie to go get help, just to give him a push off the side of the mountain. Like the robin, David didn’t see any point in living if he wasn’t going to be useful, so he just wanted to end it right then and there. Bobbie chose to honor his friend’s wishes. He chose to push David to his death. The tragedies of these stories can be compared and contrasted, but the range of tragedy differs from story to story. Like the people we have in our lives, we all face tragedies, but we don’t necessarily share the same tragedies. In the story â€Å"The Moose and The Sparrow†, it was tragic that poor Cecil had to endure so much physical pain and torment from Moose. â€Å" ‘Moose burned the kid’s hand,’ he told me. He heated the end of a saw blade in the tea fire, and then called the kid to take it to the squint eye to be sharpened. He handed the hot end to Cecil, and it burned his hand pretty bad. ’ † ( page 5 lines 3-5) It was also a tragedy that in the end, Cecil had put up with so much torment from Moose, that Cecil in turn took matters into his own hands and killed Moose. It was tragedy at its worst when a good man was forced to commit the unspeakable. In the story â€Å" The Yellow Sweater†, it was tragic to read that somehow Maries Aunt Bernice’s husband had been abusing Marie for her to be running away from their home. ‘I was living with my Aunt Bernice and her husband. ’ He noticed that she did not call the man her uncle. ‘You sound as though you don’t like the man your aunt is married to? ’ ‘I hate him! ’ she whispered vehemently. † (page 3 lines 62-68) I found it tragic that Marie started to sort of trust Tom, but came to realize that Tom was just a perverted pig. The way that Tom would belittle Marie was a tragedy â€Å" There was a note of relief in her voice as she said, ‘Oh! I didn’t mean for us- for you to find a stream. ’ ‘You don’t seem to know what you mean, do you? She became silent then and seemed to shrink farther into the corner. † ( page 6 lines 18-24) It was also a tragedy to read that Marie was an orphan. â€Å" She was an orphan, eighteen years old, who for the past three years had been living on her aunt’s farm. † ( page 4 lines 28-30) Having poor values such as those of Tom is also a tragedy. You see a somewhat â€Å"supposed-to-be† sophisticated and well mannered working-class gentleman and instead of seeing a young woman (like his daughter Shirley, â€Å"Something about her reminded him of his eldest daughter, but he shrugged off the comparison. (page 3 lines 36-41) In the story â€Å"The Necklace†, losing the necklace was a tragedy. She mustered up enough courage to go visit Mme. Forester to ask if she had some jewelry she could borrow for an evening of extravagance with the Minister of Education. It was a big deal because she was really asking a lot by borrowing such a beautiful necklace, and then she lost it. Mathilde was sick and distraught. When she lost that necklace, she sort of lost herself. Even though she had unrealistic dreams about what she wanted in her life, she got knocked down a few rungs to pay off for the replacement. Monsieur Loisel also faced tragedy in the lost necklace, as he had to use his inheritance money and accumulated a lot of debt to buy a new necklace â€Å" Loisel possessed eighteen thousand francs which his father had left him. He had to borrow the remainder. † (page 5 line 93) â€Å"He compromised the end of his life, risked his signature without even knowing whether it could be honored; and frightened by all the anguish of the future† (page 5 line 94) It was also a tragic moment when Mme. Loisel told Mme. Forester the truth about the necklace, and Mme Forester told Mathilde that the missing necklace was a fake. ‘Oh, my poor Mathilde. But mine were false. At most they were worth five hundred francs! ’ † (page 6 line 128) In the story â€Å" The Painted Door†, it was tragic that John could not see that Ann loved him, her husband. She was so lonely because he thought that showing her that he loved her meant that he had to slave himself working all the time When in fact she just wanted him to spend a little time with her. It was tragic that she still wanted to do fun things, but they have different interests and Ann never tried to talk to him about these issues. When she felt communication was lost, she tragically made the wrong choices. It was something of life she wanted, not just a house and furniture; something of John, not pretty clothes when she would be too old to wear them but John, of course, couldn’t understand. To him it seemed only right that she should have the clothes – only right that he, fit for nothing else, should slave away fifteen hours a day to give them to her. There was in his devotion a baffling, insurmountable humility that made him feel the need of sacrifice. And when his muscles ached, when his feet dragged stolidly with weariness, then it seemed that in some measure at least he was making amends for his big hulking body and simple mind. (page 2 lines 53-61) It was tragic that Ann was comparing John and Steven, and was putting down her husbands demeanor and looks and flirting with even the thoughts of Steven. â€Å"Steven’s smile, and therefore difficult to reprove. It lit up his lean, still-boyish face with a peculiar kind of arrogance: features and smile that were different from John’s, from other men’s- willful and derisive, yet naively so- as if it were less the difference itself he was conscious of, than the long-accustomed privilege that thereby fell his due. He was erect, tall, square-shouldered. His hair was dark and trip, his lips curved soft and full. While John, she made the comparison swiftly, was thickset, heavy-jowled, and stooped. He always stood before her helpless, a kind of humility and wonderment in his attitude. † (page 4 lines 78-88) â€Å"she felt eager, challenged. Something was at hand that hitherto had always eluded her, even in the early days with John, something vital, beckoning, meaningful. She didn’t understand, but she knew. The texture of the moment was satisfyingly dreamlike: an incredibility perceived as such, yet acquiesced in. She was John’s wife- she knew but also she knew that Steven standing here was different from John. (page 4 lines 85-90) Another tragedy in this story was Ann finding out the next morning that John was dead. After she slept with Steven, she realized just how much she loved John, and that he was the one, it was too late. He died. â€Å"She knew now-John was the man† (page 7 line 39) â€Å"They found him the next day, less than a mile from home. Drifting wit h the storm he had run against his own pasture fence and overcome had frozen there, erect still, both hands clasping fast the wire. † (page 7 lines 55-57) Such powerful sorrow when someone dies by such a tragic means. If only Ann and John could have talked things over, communicated their wants and needs they may have lived a long and happy life together after all. In the story â€Å"David†, the tragedy was David falling off the cliff saving Bobbie, and becoming paralyzed. David didn’t want to suffer, or feel useless in a wheelchair, so he asked Bobbie to push him over the side so that he would die. In turn, Bobbie blamed himself. This was a big tragedy to me because you never know, David could have survived and recovered well so that he could have full use of his body again, but he never got a chance to find out. Without a gasp he was gone† (page 5 lines 96-97) â€Å" ‘No, Bobbie! Don’t ever blame yourself. I didn’t test my foothold. ’ He shut the lids of his eyes to the stare of the sky† (page7 lines 116-118) â€Å"David still as a broken doll I hunched on my knees to leave, but he called and his voice now was sharpened with fear. ‘For Christ’s sake push me over! If I could move†¦or die†¦Ã¢â‚¬â„¢ the sweat ran from his forehead but only his head moved. † (page 7 lines 140-143) Many people have been brought up understanding the Golden Rule do unto others as you would have done to you. Unfortunately not everyone follows that rule. If everyone showed respect, everyone would get it. In the story â€Å"The Moose and The Sparrow†, Cecil was respectful, however Moose was not. The way Moose acted toward Cecil was pathetic. He had a target aimed straight at Cecil from the beginning and even after everyone else in the camp got along with Cecil, Moose still didn’t let up. When everyone on the gang found out Cecil was a university student, Moose went to great lengths to bully Cecil. â€Å"Men on the gang had to prevent Moose from beating the boy up, and old Bobbins even went so far as to ask Mr. Semple, the walking boss, to transfer the youngster to another gang. Since learning that Cecil was a college boy, Moose gave him no peace at all, making him do jobs that would have taxed the strength of any man in the camp, and cursing him out when he was unable to do them, or do them fast enough. † (page 2 lines 19-22) If only Moose could have respected the fact that Cecil was there to do a job, to earn his way to university, then one life wouldn’t have been corrupted, and the other wouldn’t have been lost. In the story â€Å"The yellow Sweater† Marie was respectful. She was quiet and kept to herself. She was reserved. Tom on the other hand, was disrespectful. He has no respect for his wife and children, or anyone really. I think the only thing he has any amount of respect for is his car. His thoughts on the hitchhikers is uncalled for. Thinking they are all bums or bad people. â€Å"It was easy to see that the warm weather was approaching, he thought. The roads were becoming cluttered up once more with hitchhikers. Why the government didn’t clamp down on them was more than he could understand. Why should people pay taxes so that other lazy bums could fritter away their time roaming the country, getting free rides, going God knows where? They were dangerous too. † (page 2 lines 27-36) â€Å"He felt a slight tingling along his spine. It was the same feeling he had experienced once when sitting in the darkened interior of a movie house beside a strange yet, somehow intimate young woman. The feeling that if he wished he had only to let his hand fall along her leg. † (page 3 lines 72-78) Tom also has no respect for Maria either. The only reason he picked her up on the side of the highway was because he wanted to â€Å"cross examine her†. â€Å" It might be fun to pick her up, to cross-examine her while she was trapped in the seat beside him. (page 2 lines 77-79) In the story â€Å"The Necklace†, Mathilde didn’t really respect her husband. She was too wrapped up in not having a more material lifestyle, and she took her lack of high society out on him. Monsieur Loisel on the other hand loved his wife, and tried to make her happy. M. Loisel even let her be the spotlight of the party. â€Å"All the men were looking at her, inquiring her name, asking to be introduced. All the attaches of the Cabinet wanted to dance with her. The Minister took notice of her. † (page 3 line 53) â€Å"She went away about four in the morning. Since midnight-her husband has been dozing in a little anteroom with three other men whose wives were having a good time. † (page 3 line 55) Mathilde also didn’t really respect Mme. Forester because if she did, Mathilde would have told her immediately that the necklace was missing, but it will be replaces as soon as possible. It you truly respect someone, you are not going to lie to them, or avoid them. â€Å" ‘You must write to your friend,’ he said, ‘that you have broken the clasp of her necklace and that you are having it repaired. That will give us time to turn around. She wrote as he dictated. † (page 4 lines 84,85) Mme. Forester also had no respect for Mathilde for if she did, she would have at least appreciated all of the hard work that Mathilde did in order to replace the necklace. In the story â€Å"The Painted Door†, Ann did not have respect for John. He was a hard working man whose goal in life was to please his wife. Everything he did was for Ann. Ann on the other hand, was thinking of only herself when John left her alone in the house while he went to help his father, and also when she and Steven were seducing one another. If Ann respected John, she wouldn’t have been pursuing a sexual relationship with another man. Especially not the spouses friend. â€Å"There was something strange, almost frightening, about this Steven and his quiet, unrelenting smile; but strangest of all was the familiarity: the Steven she had never seen or encountered, and yet had always known, always expected, always waited for. It was less Steven himself that she felt than his inevitability. † (page 5 lines 27-32) Steven had no respect for John or Ann. He seems to be a live- in -the -moment kind of guy also if he sees an opportunity, he’s going to ounce on it. In the case of this story, throughout John and Ann’s marriage Steven has been in their life and he waited for the perfect opportunity to get Ann alone and have his way with her. â€Å"The light kept dimming, gathering the shadows round them, hushed, conspiratorial. He was smiling still. Her hands again were clenched up white and hard. ‘But he always came,’ she persisted. † (page 6 lines26-29) â€Å" ‘Never a storm like this one. ’ There was a quietness in his smile now, a kind of simplicity almost, as if to reassure her† (page 6 lines31,32) In the story â€Å"David†, Bobbie and David respected each other. They built up a friendship that had an almost brotherly type quality to it. They were both very comfortable with each other. They did share similarities like their joy for the beauty that surrounded them, the adventure and exhilaration of beating the challenges laid out before them. It took a lot for Bobbie to be able to do what David asked him to, but he did it because he respected David’s wishes. â€Å"I looked at the blood on the ledge, and the far valley. I looked at last in his eyes. He breathed, ‘I’d do it for you, Bob. † (page 7 lines 150-152) â€Å"Society exists only as a mental concept; in the real world there are only individuals. † Oscar Wilde Everyone is born with personality, a unique signature. In all of the above stories, we can point out individuality. In the story â€Å"The Moose and The Sparrow†, Cecil really showed his individuality from the rest of the loggers. â€Å"Cecil was the least likely lumberjack I’ve seen in over twenty-five years in lumber camps. † (page 1 lines 5,6) He looked and acted differently from all of them. He was like the black sheep of the camp. He was â€Å"hardly taller than an axe handle, and almost as thin. † While all the other men from the camp were playing poker, Cecil would â€Å"sit on his bunk and fashion belt buckles, rings and tie clips from a spool of fine copper wire†. However, it is unfortunate that some people have to single someone out because they are different. In the story â€Å"The Yellow Sweater†, Marie caught Tom’s eye because she was walking down the road without thumbing a ride. I wouldn’t really say that Marie was showing her individuality, but her actions or the lack of actions made Tom notice her. Tom on the other hand, showed no signs of individuality. He was more into justifying his thoughts by the actions of some of his associates and men of his age. â€Å"Many men his age had formed liaisons with young women. In fact it was the accepted thing among some of the other salesmen he knew. † (page 5 lines 18-21) In the story â€Å"The Necklace†, Mathilde had a reality check and after she discovered what she had to do, she empowered herself in a way. She was always so busy dreaming of what she desired, that she never really got to find out who she was. By the end of the story, Mathilde gained a sense of individuality. â€Å"She learned the horrible life of the needy. She made the best of it, moreover, frankly, heroically. † (page 5 line 98) â€Å"How singular life is, how changeable! What a little thing it takes to save you or to lose you. † (page 6 line 106) I believe that if it wasn’t for the tragedy in this story, Mathilde probably would have died a very unhappy woman, because she never would have realized just who she was. In the story â€Å"The Painted Door† Ann is showing herself as an individual. Although she is a farmer’s lonely wife, she thought and acted as her own person. She lets her mind wander to Steven. She has broken down a wall when she broke a vow she made to her husband. A marriage is when two become one, and sure she still has the right to do things for herself, but she broke the unity with John and became one with herself. In the story â€Å"David† both David and Bobbie are shown as individuals. David is carefree and seems fearless. He has a very playful fun side to him where Bobbie is much more serious, more fearful, conscious and cautious of his surroundings. Bobbie is the more optimistic one, while David is prouder and headstrong and believes life isn’t worth living if you cant live it the way you would best like, or want to. David is a natural born teacher sharing his experiences and knowledge with Bobbie, who is perfectly content in the follower role, as the student gladly absorbing in all the knowledge laid out before him. I will conclude with values. Values are the social principles, goals, or standards held or accepted by an individual, a class, or a society. The opposite of moral values is to deceive by omitting the truth. It is of disregard for the rights and beliefs of others. It is intimidation, harassment, assaults’ against persons, reputations, and property. It is about violence and murder. Values play a primary role in the stories. In the story â€Å"The Moose and The Sparrow†, Cecil had good moral values. He was working to go to university, he was respectful, he had positive goals that he was reaching. He wasn’t a bad man, although he did break the law, but in the opinion of Mr. Anderson, it was justifiable. Moose on the other hand holds no social principles, goals or standards. He was a bad man who disregarded others’ feelings, he was intimidating; he constantly harassed, and he was a violent coward. â€Å"There are some men, like Moose Maddon, who are so twisted inside that they want to take it out on the world. They feel that most other men have had better breaks than they’ve had, and it rankles inside them. They try to get of this feeling by working it out on somebody who’s even weaker than they are. Once they pick on you there’s no way of stopping them short of getting out of their way or beating it out of their hide. (page 4 lines 1-5) In the story â€Å"The Yellow Sweater†, Marie was emotionally lost, but she was trying to move on and set some goals. She wasn’t deceitful, she didn’t lie, nor was she violent or intimidating. Tom, however, did not have good values. He had poor principles. He omitted the truth and was deceitful by being â€Å"careful to cover the initials G. G. M. with the palm of his hand. † (page 4 lines 56,57) He was intimidating, and he verbally harassed Marie. In the story â€Å"The Necklace† Mme Loisel had poor values in the beginning. She set her standards way too high for herself with her desires, and distorted the truth, but after working hard for 10 years to help her husband pay off all of the debt required to replace the necklace, she was a new woman. During that time, she had set good standards and goals for herself. â€Å"Dressed like a woman of the people, she went to the fruiterer, the grocer, the butcher, a basket on her arm, bargaining, insulted, fighting for her wretched money, sou by sou. † (page 5 line 99) In the story â€Å"The Painted Door†, John had good values. He was a husband that loved to provide for his wife. He was a hard worker and dedicated his life to maintaining their farm, plus helping his elderly father with his farm. Sadly Ann was too busy resenting John for their lack of quality time. She felt lonely, so she became deceitful, and she disregarded her marriage to John so she could have some attention. She felt guilty after her time of infidelity, and sort of realigned her principles once again by realizing that â€Å"John was the man† (page 7 line 39) Steven had no values. He had no regard for John or for Ann. He had no goals or principles. In the story â€Å"David†, both David and Bobbie had good values. They had good standards, and they were both passionate about their work, and the adventures of the great outdoors. The only thing negative I can say about these two is somewhat of a disregard for the rights or beliefs of each other, simply because of the situation they were both faced with, one was wanting it to just end, the other not willing to do the deed. It was definitely a very morally controversial choice and move, but along with that disregard for the rights or beliefs of each other, they both respected each other. â€Å"I looked at last in his eyes. He breathed, ‘I’d do it for you, Bob’ †. page 7 line 152) Bob did what he felt was the right thing to do, he knew that what he did would haunt him for the rest of his life, but he did it for David. â€Å"That day, the last of my youth, on the last of our mountains. † (page 8 line 184) David and Bobbie valued each other. David did not blame Bobbie for the accident, but realized his own mistake. Bobbie understood how much David loved the mountains and adventure and that was why Bobbie pushed David over. David felt that if he couldnt be adventurous there was no point to his existance. Bobbie honored the values of David, and then he said goodbye.

Band of Brothers essays

Band of Brothers essays The D-Day invasion took place on June 6, 1944. It was supposed to take place the day before but was pushed back due to bad weather. The weather that took place on June 6 was cold and cloudy but good enough for the jump to take place. In the episode Day of Days the troops from the 101st airborne division are dropping into Normandy to start the invasion. Easy company was scattered throughout Normandy behind enemy lines. Many of them lost their guns in the drop and were unable to defend themselves. Many were worried bout the drop before it happened but were confident their training would come through for them. Bill Guarnere is a major character in the Day of Days episode. He had just got news of his brothers death and is very bitter. He wants to kill as many Germans as possible to get revenge. He lost control of himself in the bridge scene where he mowed down around 20 German soldiers without being given command. This action put his company in danger. His leading officer got angry with Guarnere and told him not to disobey an order again. I believe the impact of D-Day turned the war around so the US troops could win the war by winter. Although we lost many men in the D-Day battle, the invasion of Normandy was considered a complete success. It led to many US force advancements and played a huge roll in the war! Over all I thought this episode of Band of Brothers played the most important part in the series. It shows how much death and suffering our service men went through for us! At the same time its a good action movie, and educational. The Band of Brothers series makes me wonder how I would react if I was in the shoes of a soldier during WWII. ...

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How the global financial governance should be reformed in the Essay

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