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Whatapos;s Normal, Anyway Example

Essays on What's Normal, Anyway Article What’s Normal, Anyway? The of the What’s Normal, Anyway? Mental health is extremely important for every human in the world. In this respect, there is an obvious question, namely: what is mental health? Our strong belief is that psychological health of any person is defined by his or her normal psychic reactions to different life conditions and situations, which may be even of harmful nature. In other words, mentally healthy people are constituted by psychical equilibrium that leads to the state of well-being with its capabilities of self-manifestation, self-realization and self-development. So, among the basis attributes of a mentally healthy person are a sound response, healthy behavior and desire of personal improvement, both physical and mental one. To our mind, there is the only one weak point of such a viewpoint, that is, the notion of norm as well as the concept of sound behavior is somewhat abstract or subjective, since they are determined by social norms, which can vary not only in different cases but also in minds of numerous people. Consequently, abnormality can be determined in a subjective way as well. In fact, ones there has happened a casus perceived by everybody around as odd or abnormal behavior in public. The thing is that a guy had hit a Coca-Cola dispenser with such strength that it has rocked forward and backward and has almost fallen down. Obviously, such a conduct has been seen as a manifestation of groundless aggression with further making a diagnosis of a mood disorder with its peaks and valleys. Anyway, that action has been a display of social nonconformity, for it doesn’t fit or meet social expectations of people. Only situational context gives the answer for such an act: that very Coca-Cola dispenser has taken money and hasn’t given the drink the fifth time in a week. So, there has been a particular reason, at least in the mind of that young man. Taking into consideration all the types of therapies, there i s a cognitive therapy, which most appeal to our perception, as it addresses psychological issues in a positive key of thinking, while a medical therapy is seen as least appealing, for it uses medical methods of treatment instead of putting emphasis on psychotherapy (Wadsworth, 2013). Â   To sum it up, mental health is an essential part of human wellness. It is determined by social standards and norms, so its concept can be seen in a somewhat subjective way. Anyway, analysis of behavior and appropriate treatment add to understanding of an issue and its improvement, whether it is needed. ReferencesWadsworth.(2013). Psychological Disorders. Therapies. Text modules 60 – 69.

Conflict Anarchism and Long Lasting Aftermaths Free Essays

Conflict can have tragic consequences for ordinary people In society’s composition, ordinary people establish the majority of the population creating the base of the group. When faced with challenges and conflict stemming from others in the same faction, they are affected and met with the consequences of the conflict. These effects may have tragic consequences to ordinary people with long lasting aftermaths such as portrayed in ‘Paradise Road’ and throughout history. We will write a custom essay sample on Conflict: Anarchism and Long Lasting Aftermaths or any similar topic only for you Order Now Conflict, however, comes in different forms and arrangements with varying views and purposes. This signifies that not all consequences of conflict is disastrous, and can have a valuable effect on ordinary people. The characters in ‘Paradise Road’ are essentially ordinary civilians of countries torn in war that were thrust into situations that ended with tragic consequences. From the beginning scenes the women are portrayed living luxurious but sheltered lives, following that they were plunged into the devastating prisoner’s camp showing the drastically altered life style they endured. Throughout the film the women are exposed to the unfamiliar brutality of humans, creating long lasting effects on their psychological mindset. This is seen from the ruthless death of Wing, having been caught getting medicinal tablets for Mrs Roberts. Due to the innocent and charitable nature of the act, the dreadful punishment for Wing was a surprise and vicious shock to the other women as it was nothing like their previous experiences, establishing the brutal nature of humans and course of the film. From this scene however, the idea that ‘conflict brings out the best in people’ could also be seen as Wing self-sacrificed herself. Additionally, despite the cruel conducts and treatment, the idea that ‘The survivors of conflict are true heroes’ is also brought to light as the women that were released held on til the end, surviving through will power and each other’s help and not giving into using their bodies. Evidently, although conflict can have tragic consequences on ordinary people, it can also have encouraging effects on them. Although conflict has the capacity to develop tragic consequences for average people, it additionally has positive effects on thousands of ordinary citizens around the nation. The African-American Civil Rights Movement in the United States began in 1955 due to racial prejudice and inequality, it aimed for the prohibition of discrimination and the right for African Americans to vote. The immense struggle for equal rights included many ordinary citizens throughout the nation and came in the form of nonviolent protests and marches. The confrontation lasted almost a decade and involved ordinary citizens of all nations as it sparked worldwide recognition for its aim. In 1964 the Civil Rights Act was passed allowing basic civil rights for all Americans, signifying the success of the struggle for all Americans regardless of race. This indicates that even for those not involved, the outcome affected their lives in a positive manner along with the idea that conflict not just has tragic consequences for ordinary people, but beneficial effects for them as well. Ordinary people are affected by conflict all over the world and whether the outcome is positive or negative for the particular individual, it is defined by the nature of the conflict and the possibilities it holds. Conflict does have the power to bring devastating consequences to some in many cases but there are also cases in which conflict brings about change in a positive manner with valuable and favourable effects for the individual. To define the outcome of conflict in a dichromatic way is futile as all cases will have varying components and possibilities with each action that plays on the result of the conflict. How to cite Conflict: Anarchism and Long Lasting Aftermaths, Papers

Marketing Management Business model and Infrastructure

Question: Discuss about the Marketing Management for Business model and Infrastructure. Answer: Introduction Tesla Motors is an automotive and energy storage enterprise founded in 2003. Its headquarters is based in Palo Alto, California, United States. The company was established by a team of engineers named JB Straubel, Martin Eberhard, Ian Wright, Elon Musk and Marc Tarpenning. They build this company to show to the world that cars run by electricity are much more efficient than the cars run by gasoline. The firms mission is accelerating the transition of the world to sustainable transport. This firm is involved in designing, manufacturing and marketing battery electric vehicles, battery packs made of lithium ions and components of electric vehicle powertrain. The firm has flourished from a single retail store where the vehicles are used for marketing in the year 2008 to a total of 18 stores in at least 30 countries. From 2008 onwards, the firm has sold a total of 1650 Tesla Roadsters globally with a price tag of $109,000. By the year 2013, it has a global market share of 2% in the luxury sedan segment (Motors, 2015). Teslas main goal is increasing the number of battery electric vehicles to the consumers in three different ways. First step is by selling the vehicles through its vast network of showrooms owned by the company and also through online. The second is selling the components of the electric powertrain which have patent rights to different automakers to arouse interest so that they buy more battery electric vehicles. The last one is acting as a catalyst and setting an example to the people about the importance of driving which is fun and also socially responsible to the society (Mangram, 2012, pp. 289-312). The main strategy of this firm is to initially create a market base by selling its Roadster model. After that they will launch the Model S Sedan with a base price of $57,000 and by the year 2015, they will build Tesla BlueStar at a price tag of $30,000 that could capture the middle class consumers. Product Analysis Tesla has launched some models like the Tesla Roadster, Tesla Model S and Bluestar targeting the premium consumers to the middle class consumers. An analysis of the products has been discussed below. The first one is Tesla Roadster. It comes at a price of $109,000. It is a high performance electric sports car which can drive upto 250 miles. This car uses a lithium-ion polymer battery pack. Its unique selling proposition is it takes only four seconds to accelerate from 0 to 60 mph. It has a sporty look to attract the people in the luxury sports segment that is already occupied by legendary car makers like Ferrari and Porsche (Liu et al., 2014, pp. 236-286). The next model is Tesla Model S. It is a sedan with a price of $57,000 with the aim of competing with the likes of Audi A6, Mercedes E-Class and BMW 5-Series. The car has a seating of seven people when another third row of seats with rear facing are attached. The batteries available will last between 160 miles to 300 miles. The significance of this model is it has the capacity of swapping the battery in quick time and capability of recharging with the help of power sources available in 100V, 200V and 480V. By the year 2015 they will be launching two new models namely BlueStar and Model X to cater to the middle class (Anthony, 2014, pp. 112-121). Tesla has its own manufacturing unit and it has collaborated with two major automobile firms namely Daimler and Toyota. They also partnered with an electronic manufacturing firm Panasonic and another manufacturing enterprise Lotus Cars (Pinkse et al., 2014, pp. 43-60). The luxury sedan segments and the premium sports cars evolve to be a great advantage over other brands. Their unique selling proposition includes highly efficient battery efficient vehicle technology, positioning the market as a first mover, recognition of the brand and has some unique products in their kitty like powertrains, vehicle batteries, etc. SWOT Analysis This analysis is used to describe the internal and the external environment of the company. Internal environment includes the Strengths (S) and Weaknesses (W) while the external environment includes the Opportunities (O) and Threats (T). These are explained in details. Strengths (S) A firms strengths is analyzing the resources and the capability where it can have an upper hand against other firms. Their main unique selling propositions include cutting edge technologies related to various equipments like design of the vehicles, battery and powertrain technology. They have highly efficient products like range of the electric batteries which lasts upto 300 miles with one time charging and eye-catching designs of the vehicles like the Model S. Their management is open to new ideas and flexible in their working style and their leaders have an innovative thinking approach. They have positioned themselves as a first mover in the battery electric car market. They have built a superb reputation among the consumers through word of mouth and also the media have positive reviews about the company. The business model and their logistics network which is very innovative help them to have a competitive advantage over the others (De Pin, 2015, pp. 163-185). Weaknesses (W) Their structure that is business model and also the infrastructure is very costly due to absence of major economies of scale. As the electric vehicle industry is a new entrant so time and trust is required to be built to get a strong foothold in the automobile industry. Their recognition of the brand name is very limited as there are various brand names prevailing in the market and the big brand names have a strong legacy. The supplies for the components of electric vehicle are limited and it would create a problem if there is a rise in demand. There could be problems in the producing the output as Tesla manufacture their products with the help of Lotus Cars whose capacity of producing is very limited. So when there will be a high demand in the luxury sedan market they can face problems. Another problem with Tesla is they have very less number of stations for charging the vehicles, the mile range that is upto 300 miles, various types of charging options (Birk, 2015, pp. 20-25). Opportunities (O) There are some opportunities for Tesla Motors that are a boon to them which are described below. There are major advancements in the vehicle technology and that is good news for Tesla. By owning a battery electric vehicle, consumers could understand the benefits related to cost and environment. Due to increase in prices of gasoline, the producers and also consumers are looking for alternative power sources. Peak-oil pressures globally led to searching for other options. Various policies drafted by the government for infrastructures are required for adopting battery electric vehicles. Due to rising tension about the global warming and various pollutions in the environment led to the entry of the electric cars in the market. High chaos created to reduce to dependency of fossil fuels and security of energy helps Tesla to get a strong foothold in the market. Increasing number of mandates and the regulations by the government for adopting battery electric vehicles like providing subsidies to the electric vehicle, subsidizing those who are phasing out of the fossil-fuels, etc (Truong et al., 2016, pp. 14). Globally the governments are providing incentives like rebates, tax-breaks, loans with low interest rates and various grants for adopting the battery electric vehicles. Many sectors like the premium sports cars and the luxury sedan segments are still not touched by many brands and these areas can be of huge potential for Tesla (Nykvist Nilsson, 2015, pp. 329-332). Threats (T) There are some threats that need to be countered to sustain in the market. There is rise in various firms who are also selling BEV directly to the consumers. Rising of substitutes against BEVs like the plug-in hybrids, hybrids powered through gasoline, vehicles running with natural gas, ethanol powered vehicles and non-electric vehicles which are more fuel efficient than the electric vehicles. The entry of the big automobile firms in the BEV segment which have capability of higher economies of scale. Superior and efficient cutting edge technologies used in the BEV as compared to the technologies used by Tesla. Alternative sources of energy like vehicles run with hydrogen are creating a barrier for Teslas rise in the BEV segment. Decrease in the oil prices for a short period could hinder Teslas growth and people can use cars run by gasoline (Barmore, 2013, pp. 185). Strategic Marketing Plan of Tesla Their major marketing goals include generating demand for the vehicles by generating leads with the help of their sales personnel. Next is creating a long and lasting awareness about their brand in the minds of the consumers and have a good reputation in the corporate arena. Managing the existing customers so that they can be turned into loyal customers and create a strong market base with the help of the customers referring to others about their brand. Getting customer feedback is very important so that they can create more efficient product that can satisfy customers needs (Moritz et al., 2015, pp. 85-92). BCG Matrix for market growth rate: Star Market growth rate is extremely high as company has already able to expand in different geographical areas successfully Highly effective market penetration strategy implemented by Tesla Motors Question mark Limited consumer base for Tesla Motors due to high price Lack of well-developed infrastructure in the Australian market such as dealerships, factories, supply limitations Cash cows Tesla Motors have huge share of the market particularly in USA and some of the European countries but it had very low growth rate As a result, the company has to investment huge amount to ensure its growth in the new market Dogs Comparatively low market share in the Australian market. As a result, business units of Tesla Motors has face cost disadvantage Figure 1: BCG Matrix (Source: Contreras 2015) Marketing Strategy The firm has adopted the marketing strategy of Apple for cutting edge technologies. It started with the thought that any new technology that will be launched in the market is costly and the millionaire people will be the first customers to use the new technology. So, Tesla launched the model Roadster targeting the rich consumers in the premium sports car segment for the optimization of the technology before launching affordable cars to the mass consumers. Brand/Product Positioning The companys image and the positioning of their products for its battery electric vehicles emphasizes the features of the cars like using innovative technologies, reliability, attractive in terms of design and it is eco-friendly with zero emission of carbon dioxide (Birk, 2015, pp. 125). Market segmentation A firm can solve the consumers needs by segregating the vast heterogeneous market into small segments which can be easily manageable. Tesla has identified three different segments for adoption of their products. First is the market for the premium sports car. This is a small market which many people dont know about Tesla brand so this area can be targeted to sell the products. Next is the luxury vehicle sedan market. This is a large market where the competition among other reputed brands is very high. This is an area where there will be lots of customers to buy the BEVs. The last one is the mainstream vehicle market for the consumers. Here they will create affordable cars to target the mass consumers and can create a strong foothold in the market (Gomes, 2013, pp. 141-151). Product design strategy This strategy is related to the looks, feeling and the functioning of the product according to the demands of the consumers. Designing of the product enables to differentiate and helps in positioning of the product compared to other brands. Their major objective is the Model S that will create a sedan of middle size that can accommodate seven people with luggage and the car will be eco-friendly, various functions that suits customers needs and sporty look. The car boasts of zero-emission standard. It has a highly decorated interior with a touch screen of 17 inch and a control centre which is known as the iPhone of the auto industry. It has a battery with life expectancy upto seven years and it ranges from 160 miles to 300 miles (Rimmer, 2014, pp. 525-656). Product pricing strategy As the firm is a premium brand and uses innovative technologies that are costly. So they rolled out the high-end model named Tesla Roadster at a cost of $109,000. This master strategy is used to accommodate the unit costs which are high and also the cost of unit volume is low for a marketing model that is using cutting edge technology. Their main target is to sell the BEVs at a cheap price within the price range of $30,000 to $57,000 so that they can penetrate more into the auto market (Martins et al., 2015, pp. 99-117). Branding strategy They have already built a strong brand foundation by introducing the Tesla Roadster model. Model S which comes at a cost of $57,000 will attract large consumers which will help to increase the sales volume. The Model S design highlights a BEV brand which can be driven by both male and female, has advanced features with cutting edge technologies. The car can be used by everyone with superb safety features which makes it lovable for environment conscious consumers. The company has able to create the brand through the power of word-of mouth and through corporate events. The firm is creating a technological hub for building products, which are innovative like Model S and Roadster, and also various products like battery packs, components of powertrain, technology related to managing power supply and extra lines of BEV (Hardman et al., 2015, pp. 1625-1638). Product life cycle curve of Tesla Motors: In the Introduction stage, Tesla Motors will have to focus about the market penetration strategy so that it can able to connect with the major portion of the customer. Since, Australia as a market has huge amount of potential to increase the present level of revenue for the company. Tesla Motor has to spend huge amount of money on its marketing campaign. In the growth period, Tesla Motors will have to focus on the knowledge level of the potential customer. Since, it will help the company to gain different portion of the market. As mentioned earlier, Australian market has huge potential, which can help Tesla Motors to increase its present level of revenue. Maturity stage involves Tesla Motors to initiate innovative strategies, which can prolong the lifetime of newly introduced product of the company. For instance, Tesla has to initiate product trial for the customer to increase their present level of satisfaction. The company also will have to secure its retail distribution so that it can avoid the decline stage of product life cycle for a longer time. Figure 2: PLC of Tesla Motors (Source: Gomes 2013) Sales and Service strategy Tesla doesnt have any franchises to sell their products. They sell their cars and market them directly to the customers with the help of stores owned by the firm all over the world, through telecalling or meeting the person at their headquarters or through corporate events. Tesla has opened their stores which have a higher visibility, premium outlets in the main metropolitan areas which are a trend setter for the public (Crane, 2015, pp. 652). The stores opened by the firm act as showrooms are designed in such a way that the customers get to know about the benefits of owning a electric vehicle and the specific beneficiaries of having a Tesla car. The stores are equipped with snack which are provided free of cost, coffee bars, couches which are very comfortable and fast internet connectivity. The Tesla customers engage directly with highly skilled Tesla employed sales and service personnel which are quite different from the buying experience when the customers enter into a traditional vehicle franchise outlets and their service centers. In the future they will introduce Mobile service vans for servicing the Tesla vehicles situated in the remote locations (Reinecke, 2014, pp. 84-88). Marketing Communications plan The plan should be crafted for educating the sales prospects about the advantages of owning a Tesla car as compared to other electric, hybrid or gasoline powered cars. They should inspire the prospects to visit their stores to get a firsthand experience about the products. Tesla should interact with firms customers, sales personnel of their retail outlets, industry analysts and the media addressing the different needs of each of the groups in a transparent way. This helps them to eradicate further talks with any third party or any dealer outside their network (Abdulsater et al., 2014, pp. 215-238). Advertising Strategy The firm should give importance to the special events and the conferences that are at par with Apples MacWorld Expo and the Apple Expo. These types of events attract a lot of sales prospects and the media people. They should launch campaigns which should contain creative themes like Drive Different that would attract creative and innovative customers for engaging (Hirsch Hirsch, 2016, pp. 52-56). They can be successful by introducing a series of BEVs with the help of media outreach and reviews, explaining the importance of electric vehicle technology and reinforcing their product line with the help of the models like Roadster and Model S. They have positioned themselves as the first firm to commercially manufacture an all-electric car that complies with the federal laws and is successful in becoming a market leading range with a single charge. Due to extensive media outreach globally and through word-of-mouth they have able to scale higher without any specific advertising plan and their marketing costs are very less. Another strategy would be highlight the members of the Tesla design team in main media outlets which focuses on green technology, automobile freaks, automobile technology, etc. (Contreras, 2015, pp. 787). Sales promotion strategies Tesla has showcased their products in Frankfurt, Los Angeles and Detroit auto shows. They should create specialist events once in a year and several conferences which should be on the same page like the Apples Mac World Expo and the Apple Expo. The firm should have a partnership with top notch car magazines like Car and Driver or Motor Trend for supporting the publication of Teslas specialty magazine focused on the electric vehicle industry like TeslaWorld or EVWorld. By collaborating with the major green, clean energy non-profit organizations for promoting the advantages of BEVs. They should join various programs initiated by the government for promoting to adopt the electric vehicles and provide different incentives for purchasing electric vehicles (Yeleti Sayed, 2015, pp. 56-69). Budget allocation Marketing technique Investment amount Expected income Search engine marketing and website and marketing $15 $22 Direct marketing $10 $18 Event marketing $5 $22 Social media marketing $25 $17 Display marketing $17 $12 Video marketing $23 $10 Electronics marketing $25 $26 Table 1: Budget allocation (Source: Contreras 2015) Recommendations The company must continue to build innovative products and also launch various cars with creative designs. The firms electric vehicles of innovative technologies, battery technology and components of powertrain for electric vehicles have created a strong foundation for Tesla. They should build few and memorable products which should be of highest quality as compared to other auto makers. Ads created should be very unique, focusing on high quality and should be effective for creating a stimulating effect in the minds of the consumer. Tesla should create a theme like Drive Different for showcasing to the world about their eco friendly and sporty look cars. To create a good public relation they should place their products in motion pictures and television shows. The enterprise should launch their products in high profile events by discussing about the cutting edge technologies and eco-friendly BEVs (Thomopoulos Givoni, 2015, pp. 1-14). Conclusion Due to rise in oil prices, global warming, various types of environmental pollution and environment conscious consumers, battery electric vehicles are set to rule the automobile industry (Bohnsack et al., 2014, pp. 223-232). Many brands which have a rich legacy in the automobile industry have started to position themselves by launching various BEVs which have a larger market share than Tesla and have various advantages related to prices, production and marketing. So Tesla should focus on having a good brand recognition, the cost structure should be optimized and should built a robust infrastructure where there will be more company owned stores and more charging stations. They should create more technology hubs for catering various product lines. The firms mission is accelerating the transition of the world to sustainable transport and it can be concluded that they are moving in the right direction. References Abdulsater, A., Balasubramanian, A., Wang, B., Madani, F., Mansour, M., Talla, R. (2014). Technology Road Map for Tesla Motors Sedan EV. In Planning and Roadmapping Technological Innovations (pp. 215-238). Springer International Publishing. Anthony, S. (2014). Tesla unveils dual-motor autopilot Model S. New P85D has 691 hp, 0-60 mph in 3.2 s., 21(2), 112-121. Barmore, C. (2013). Tesla Unplugged: Automobile Franchise Laws and the Threat to the Electric Vehicle Market. Va. JL Tech., 18, pp. 185. Birk, D. (2015). Evaluation of the Marketing Strategy of Tesla Motors Inc., pp. 20-25 Birk, D. (2015). Tesla Motors, Inc. Market Analysis and Definition., pp. 125 Bohnsack, R., Pinkse, J., Kolk, A. (2014). Business models for sustainable technologies, pp. 223-232 Contreras, J. L. (2015). Patent Pledges: Between the Public Domain and Market Exclusivity. Michigan State Law Review, 2015(2), pp. 787. Crane, D. A. (2015). Tesla, Dealer Franchise Laws, and the Politics of Crony Capitalism. Iowa Law Review, Forthcoming, 2015(3), pp. 652. De Pin, F. (2015). How Tesla integrates Shared Value principles with Ecosystem Innovation to build sustainable competitive advantage, 42(3), pp. 163-185. Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), pp. 284-300. Gomes, L. V. (2013). The case of BMW Group and Tesla Motors: mergers and acquisitions (Doctoral dissertation), 2(1), pp. 145-151. Hardman, S., Shiu, E., Steinberger-Wilckens, R. (2015). Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla Motors?. International Journal of Hydrogen Energy, 40(4), pp.1625-1638. Hirsch, P. B., Hirsch, P. B. (2016). The flashing of fireflies. Journal of Business Strategy, 37(3), pp. 52-56. Liu, Y. E., Kang, Y., Wu, H., Chen, C., Hon, E. (2014). Tesla Motors Inc. Case Synopsis, 26(4), pp. 263-286. Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), pp. 289-312. Martins, L. L., Rindova, V. P., Greenbaum, B. E. (2015). Unlocking the hidden value of concepts: a cognitive approach to business model innovation. Strategic Entrepreneurship Journal, 9(1), pp. 99-117. Motors, T. (2015). Powerwall; Tesla Home Battery'.URL: https://www. teslamotors. com/powerwall (accessed: May 2, 2015). Moritz, M., Redlich, T., Krenz, P., Buxbaum-Conradi, S., Wulfsberg, J. P. (2015, August). Tesla Motors, Inc.: Pioneer towards a new strategic approach in the automobile industry along the open source movement?. In Management of Engineering and Technology (PICMET), 2015 Portland International Conference on (62(3), pp. 85-92). IEEE. Nykvist, B., Nilsson, M. (2015). Rapidly falling costs of battery packs for electric vehicles. Nature Climate Change, 5(4), pp. 329-332. Pinkse, J., Bohnsack, R., Kolk, A. (2014). The Role of Public and Private Protection in Disruptive Innovation: The Automotive Industry and the Emergence of Lowà ¢Ã¢â€š ¬Ã‚ Emission Vehicles. Journal of Product Innovation Management, 31(1), pp. 43-60. Reinecke, S. (2014). On the Way to Sustainable Transportation. Marketing Review St. Gallen, 31(5), pp. 84-88. Rimmer, M. (2014). Tesla Motors: Intellectual Property, Open Innovation, and the Carbon Crisis. The Australian National University College of Law, Canberra, 36(4), pp. 525-656. Thomopoulos, N., Givoni, M. (2015). The autonomous cara blessing or a curse for the future of low carbon mobility? An exploration of likely vs. desirable outcomes. European Journal of Futures Research, 3(1), pp. 1-14. Truong, C. N., Naumann, M., Karl, R. C., Mller, M., Jossen, A., Hesse, H. C. (2016). Economics of Residential Photovoltaic Battery Systems in Germany: The Case of Teslas Powerwall. Batteries, 2(2), pp. 14. Yeleti, B. M., Sayed, H. (2015). BRANDS BRANDING; GROUP 15. Month, 45(5), pp. 56-69.